Advisory & Training
Our expertise is broad, balanced, and deep. Let us use our years of experience working with the world’s largest brands to help you set effective strategies and build skills as your trusted advisor and training partner.
We can help you address the challenges that are preventing your brands from realizing their full potential.
Measurement
Guidance and recommendations for how to get the most from your measurement, whether you choose to develop it in-house or engage with a third party.
Many businesses use outdated assumptions when developing their measurement strategies. This is like using outdated maps: It makes it hard to get where you want to go. Today’s best measurement strategy – the right map – is built on a modern understanding of consumer behavior, full end-to-end measurement of the shopping journey and a focus on brand growth (not efficiency). Nearly all advertisers know they should have a measurement strategy based on these ideas. The challenge lies in understanding how to design that measurement strategy.
Based on current industry best practices and our experience in advising the world’s largest brands over the past 25 years, we can deliver a comprehensive plan to build and operate the strategy that is right for you.
Team Design
Insights from our experience building industry-leading analytics teams. Learn how to get the model and culture you need to produce results.
Digital transformation – the process of using digital technologies to modernize business performance – has taken the marketing world by storm. At the heart of digital transformation is data analytics, a practice that helps executives make the best possible decisions based on up-to-date data and insights.
Data analytics is (or should be) a fixture at or near the top of every company’s executive agenda. But only 9% of businesses use insights and technology to create better consumer experiences effectively. Companies that build high performing analytics teams win. Those that don’t operate inefficiently, fall behind and ultimately fail.
If you’re ready to drive big change at your organization, we can deliver a plan that leads to the analytics capabilities you need to be successful.
Data Privacy
Customers’ increased expectations for privacy are driving rapid change. We can help you make sense of those changes and build a proactive strategy.
Digital marketing is changing rapidly. Shifts include new privacy regulations, the rise of ad blockers and the decrease in the availability of data used for measurement and targeting. For example, browsers block third-party cookies and Apple restricts tracking on iOS. These changes are detrimental to many digital advertising best practices. Ad targeting and personalization are less granular, measurement best practices are changing and some cookie-based marketing tactics are becoming less effective.
Based on our experience in working with hundreds of advertisers on privacy issues, we can deliver a plan resulting in clear steps your company can take to future-proof your business and significantly outperform those who take a wait-and-see approach.
Data Storytelling
A small number of companies have the skill needed to tell effective and creative data stories. We can help your organization become one of those rare few.
Data is crucial to every business today, yet nearly all organizations struggle to pull meaningful stories from their data. Only a rare few have the talent and skills to express those stories in ways that others can understand. We’ll help your organization become the exception.
Your organization will benefit from our experience and passion for data storytelling. Whether through a small group session or a multi-day workshop, we’ll help your team gain experience with tools, techniques and visualization rules and – most importantly – leave with the skills to become successful data storytellers.
Other Expertise
There are countless ways we can help your business. We are up for any challenge you’d like to discuss. Solving problems is what we do. Just ask.
Operating a business in the digital age can feel like being adrift in a sea of packaged solutions, all promising to help you make data-driven decisions. But you know the key to marketing brands doesn’t come in a box. Success requires a well-balanced blend of people, processes and tech. What stands between you and getting the most from your data isn’t technological challenges. It’s leadership challenges.
We can help you navigate those challenges and succeed. There’s not a business challenge we haven’t seen before. From expertly designed strategies to deep-dive trainings, your team will gain rare insights into your business challenge. We’ll share our experiences to unlock your brand’s potential.
We are ready when you are.
If you’re ready to get more from your data, contact us. We will create a detailed proposal outlining tasks, timeframes, and costs for models, advisory services, or training that will provide the edge you seek.