Marketing Analytics
We use predictive models and testing techniques to help brands acquire more customers, keep them longer, and earn more profit. We can deliver services end-to-end to guide specific campaigns or as one-off projects in support of specific teams in your organization.
Customer Insights
This comprehensive analysis develops a bespoke set of predictive models that forecast Customer Lifetime Value (CLV), churn, and propensity.
This is the foundational solution for businesses looking to optimize their marketing efforts and boost revenue. You will gain a better understanding of your customers' behaviors, preferences, and purchasing patterns through this data-driven approach. This data will also be used to segment your customers based on their relationship status with your brand and unlock business-driving strategies.
When combined with additional signals we collect, this data will help you find new customers by revealing those areas where you should be investing more and those where you are trying too hard.
With Customer Value Analysis, you'll have a comprehensive understanding of your customers' value to your business and the tools to improve your customer relationships.
Message Design
This service will help you craft messaging that resonates with your most important customers and drives results.
Built on a deep understanding of customer value, you'll create campaigns that speak directly to the needs and desires of your customers and build deeper, better relationships.
Through rigorous analysis and cutting-edge modeling approaches, we will identify the measures that truly drive your business performance. We will then work with you to develop messages that drive those behaviors with your most important customer segments while aligning with your brand.
To optimize your messaging for maximum impact, we will help you expertly test your messaging across different channels prior to launch to ensure it unlocks the relationship growth you need.
Media Strategy
Your marketing budget is valuable, which is why this media optimization and measurement service is designed to maximize the return from your media investment.
We'll work with you to identify the most effective media channels for your business, and help you develop a strategy that will drive results.
We'll use machine learning techniques to provide you with detailed analytics and insights, so you can see exactly how your media spend is impacting your business. We'll also provide measurement and reporting on the metrics that matter, allowing you to track the effectiveness of your media spend and make data-driven, in-flight optimization decisions.
Perhaps most importantly, you'll collect valuable insights and learnings that will be used to enhance and sharpen the foundation of all your marketing efforts: the understanding of customer value.
We are ready when you are.
If you’re ready to get more from your data, contact us. We will create a detailed proposal outlining tasks, timeframes, and costs for models, advisory services, or training that will provide the edge you seek.